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Brand Tagline
When superfoods and mushrooms collide, SuperMush magic is born
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Purpose
Mental health is a big effing problem. We're marketing substances that don't solve our problems, and focus on symptom management. Younger generations are suffering from mental health issues more than ever before. SuperMush creates superfood mushroom supplements for flow state, happiness and superior mental health.
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Brand Story
Cavemen didn't take supplements... but they did consume mushrooms. Our hormones, our nervous system, and our immune system relied on the health benefits of fungi for 20,000 years during the most viral periods of human development. Then along the line we took them out of our diet...
Let's walk back to the wild side... Mushrooms are a vital part of our overall immune system, healthy gut flora, and have a long list of benefits to enhance your well-being with everything from focus to energy to sleep. We created SuperMush to get the magic of these legal superfoods to the masses. -
Values
- Balance
- Flow
- Happiness
- Health
- Clean
- Mycelium
- Community
- Love
- Free-Spirit
- Retro
- Sexy
- Wild
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Mission
To help Gen Z and Gen Y unlock their creativity and inner child, and feel like the best version of themselves mentally.
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Position
We believe that together as a community we can overcome our planet's most challenging problems. But first, we must heal ourselves. By opening our minds and healing our bodies through fungi, we are wildly optimistic about the future.
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Hashtags
- #SuperMush
- #Mushrooms
- #Superfoods
- #Gummies
- #DailyDose
- #Supplement
- #Fungi
- #SugarFree
- #IntoTheMultiverse
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Keyword
- Cordyceps
- Reishi
- Lion's Mane
- Chaga
- Turkey Tail
- Sex
- Energy
- Sleep
- Immunity
- Chill
- Creativity
- Flow
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Tone of Voice
I'm loud, outspoken, a smooth talker, the life of the party, and… I'm dying to get into your mouth.
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Copy Style
Stay a while, let's get involved. I'm here to boost your vibe, tickle your fancy, and delight your taste buds. This will be an everlasting love, and we'll get along if you let me look under your tongue.
Copy
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Primary Logos (PNG)
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Primary Logos (SVG)
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Secondary Logos (PNG)
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Icon (PNG)
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Alternative Color Logos (PNG)
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Icon Library (PNG)
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Product Photography (JPG)
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Lifestyle Photography (JPG and PNG)
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Background Patterns (JPG)
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Additional Documents
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Supermush-Brand-Book_V7-3-1.pdf
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Brand Links
Assets
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Primary Colors
- #dc8e2b RGB (220,142,43) CMYK (0, 35, 80, 14)
- #506AA5 RGB (80,106,165) CMYK (52, 36, 0, 35)
- #bab147 RGB (186,177,71) CMYK (0, 5, 62, 27)
- #e26154 RGB (226,97,84) CMYK (0, 57, 63, 11)
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Secondary Colors
- #e5b0d1 RGB (229,176,209) CMYK (0, 23, 9, 10)
- #ca6828 RGB (202,104,40) CMYK (0, 49, 80, 21)
- #5e672f RGB (94,103,47) CMYK (9, 0, 54, 60)
- #b7e2e0 RGB (183,226,224) CMYK (19, 0, 1, 11)
- #66bf9e RGB (102,191,158) CMYK (47, 0, 17, 25)
- #962065 RGB (150,32,101) CMYK (0, 79, 33, 41)
- #ee835d RGB (238,131,93) CMYK (0, 45, 61, 7)
- #e2ab25 RGB (226,171,37) CMYK (0, 24, 84, 11)
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Monotone Colors
- #f4e7d0 RGB (244,231,208) CMYK (0, 5, 15, 4)
- #171717 RGB (23,23,23) CMYK (0, 0, 0, 91)
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Brand Primary Fonts
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Brand Secondary Fonts
Colors & Fonts
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Logo Dos
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The SuperMush Brand Logo should be used like this.
Logo Dont's
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The SuperMush Brand Logo should not be rotated. -
The SuperMush Brand Logo should not be placed on a too dark or light background. -
The SuperMush Brand Logo should not use gradients.
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Icon Dos
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The SuperMush Brand Icon should be used like this.
Icon Dont's
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The SuperMush Brand Icon should not be rotated.
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Wordmark Dos
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The SuperMush Brand Wordmark should be used like this.
Wordmark Dont's
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The SuperMush Brand Wordmark should not be rotated.
